“A brand is no longer what we tell the consumer it is —
it’s what consumers tell each other it is.”
– SCOTT COOk
Marketing is more than showcasing what your business has to offer customers. Displaying products and services is one of the major pieces that completes the marketing puzzle, however social media has become a significant influence on how effective marketing can be.
The beauty of social media platforms is the ability to connect with consumers on a personal level. It has changed the way businesses and their customers interact, as well as how businesses represent themselves. Social media marketing is not only connecting with the consumer but also communicating with them.